Search Engine Optimization (SEO) is Marketing Jargon for Creating an Online Community around your product or service. Ethically creating a website, fostering an authentic community, and sharing your hard-earned topical authority are all critical to establishing trust online. A community that reflects the understanding of who is your ideal customer and how you can solve their problems. Knowing this provides strategic direction to your business much like your Mission or Vision statement. How do you know which products or services drive revenue? Which terms do people search for to find businesses like yours? How is your online persona different from the professional image you have established with your existing clients? More information means better marketing. Using yesterday’s values with today’s tools, Joe Skibbie, Founder of JRS Mar/Com will share insights from over 20 years working with business owners. Joe will provide insights into how starting with your end goal will help steer strategy. This presentation will cover the 5 W’s (Who, What, When, Where and Why) of SEO and translate them into actionable insights you can implement immediately.
Program Schedule
Registration: Registration will be available until 3:00 pm on Thursday, February 17. A Zoom link to join the meeting will be sent with your registration confirmation. CPE and CLE Credit: This virtual meeting is currently NOT approved for continuing education credit. If it does receive approval, registrants will be notified and given the opportunity to pay the $20 fee to receive a C-E certificate.
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